“Harley-Davidson appeals to people in Lebanon and the region because it offers a chance for them to demonstrate their individuality. It’s a brand that offers a lifestyle bringing together passion, power and an iconic style. In the last decade, Harley-Davidson has been embraced by more and more people in the region and the new store in Lebanon is a reflection of that regional success,” stated Stuart Farrell, Managing Director of Harley-Davidson Strategic Growth Markets.
Following an investment of $2.5 million, the new outlet will shelter the latest Harley-Davidson equipment and bikes. Located in Kantari, Michel Chiha Street, the Beirut dealership reportedly reflects the passion of 800 bikers across the country, being the biggest community of riders in the region.
“The new showroom will offer bikers in Lebanon everything they need to maintain their bikes. Advice, parts, latest bikes, services and technical support will be available so that our riders in the region no longer have to go through the inconvenience of ordering in from abroad,” explained Marwan Tarraf, the owner of the dealership.
The 10,764-square-foot showroom will also include a six-station service facility with staff trained by Harley Davidson. The bikes, nicknamed HOGs, an acronym for Harley Owners Group, are expected to sell at between $9,000 and $50,000.
The grand opening event was not short on Lebanese models that helped complete the stunning appearance of the coveted two-wheelers.
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