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Harley-Davidson Museum to Revive Design of Helmets

American motorcycle manufacturer Harley-Davidson announced that it has partnered with the Milwaukee Institute of Art and Design to kick-off “The Helmet Project”, which involves 100 art and design students, 10 faculty members and the HD Museum's professional staff.

This is a challenge for college students to rediscover the visual impact of motorcycle helmets and to exhibit fabrication and installation by using exhibition graphics and marketing at the Harley-Davidson Museum.

The project also challenged Interior Architecture and Design and Communication Design students to design, fabricate and install the exhibit, in collaboration with Harley-Davidson Museum professional staff.

"Harley-Davidson is renowned for its iconic motorcycle designs - both the industrial design of the motorcycle and the artistic design of distinct paint, graphics, parts and accessories," said Jim Fricke, Harley-Davidson's curatorial director. "The Helmet Project was expressly developed to create an ambitious college-wide project focusing on art and design - skills that are very important to Harley-Davidson. Our rewarding partnership with MIAD has resulted in an exhibition that is informative, bold and fun and will interest fans of art and design, history, motorcycling, and pop culture."

According to Harley-Davidson, there will be a 17-day exhibit which will include:
  • A HeadDress activity area where visitors can create helmet art at the ever-evolving helmet display.
  • "Doodle Your Noodle" - Kids can create their own "mini" helmet to take home with them at this design station.
  • A special panelist discussion during Untold Stories - "Inside The Helmet Project" on Wednesday, Oct. 28 at 7 p.m. Gain insight into the history of helmets and hear stories about the two month collaborative project from MIAD, H-D Museum and industry expert panelists. Tickets are required for this limited-seating event.
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