"The Motor Company is thrilled to introduce the Harley-Davidson Fit Shop because we want every rider to feel at home behind the handlebars of their dream bike," said Steve Earnshaw, director of Parts & Accessories Marketing in a statement for the press.
Encouraging motorcycle owners to think differently about getting fit, the dealerships will help the Fit Shop customers to customize the suspension, seat, handlebars and/or foot controls to meet their personal riding preferences.
In order to meet the motorcycle owners' preferences, Harley-Davidson found the way to allow any of its models to be customized to fit most riders. Just as new riders may not realize all the customizations that can be brought to a bike in order to make it a one-of-a-kind ride, long-time riders may also not know about the latest customization options.
Therefore, the opening of the Fit Shop was welcomed by most Harley-Davidson clients, at it appears to be an excellent strategy of attracting customers in difficult times such as these.
"Sometimes the first time someone swings a leg over a Harley-Davidson motorcycle sitting on the dealership floor, the fit isn't perfect. Our vision is that by spending one-on-one time with a trained Fit Shop specialist, our customers, whether they're a long-time or new rider, can ride out of the dealership feeling comfortable and confident on the open road," added Earnshaw.
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