The creative material featuring Miller pays tribute to the nostalgic military images historically painted by service members on the sides of U.S. bombers during World War II. Miller wears uniforms representing all five branches of the military.
“At Harley-Davidson, we’re all about freedom, but we can’t forget that freedom comes at a price,” stated Dino Bernacchi, Harley-Davidson’s director of Marketing and Communications. “It’s humbling to think of the countless sacrifices these brave men and women – and their families – have made to keep our country free, so the Motor Company is honored to help salute military personnel this November.”
Harley-Davidson is asking Americans to show their support by sending personal message of gratitude to military personnel with electronic postcards featuring supermodel Marisa Miller and military themed Harley-Davidson motorcycles.
“I’m honored to help the Motor Company salute the brave men and women who work so hard to defend our nation’s freedom,” says Miller. “My grandfather is a veteran, and I’ve had the unique opportunity to meet hundreds of service men and women during recent USO tours, so the military holds a special place in my heart. I hope other Americans will join me and Harley-Davidson in saluting these real life heroes during the month of November.”
The company revealed it is also holding a contest that will award one active or retired member of the military with a new motorcycle of their choice and a trip to Milwaukee for a VIP visit to the Harley-Davidson Museum. Active and retired military personnel can enter the Harley-Davidson Freedom Pass contest online at the following link.
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