Haas Unveils All-New Black, White and Red Formula 1 Livery and Audi Must Be Fuming

Personally, I’m not a big fan of livery reveals, seen as how they don’t tell us anything about the actual new car we’re all desperate to see. Williams is planning something similar next week (Feb 6), but thankfully, all other teams will be doing full unveilings, meaning new liveries and new car designs. Whether those designs will stay the same over time, well, that’s highly unlikely.

Let’s dive right in and analyze what America’s sole F1 Team came up with here from a visual standpoint. The livery obviously pays tribute to the outfit’s main title sponsor, MoneyGram – the two entities announced their relationship during last year’s U.S. Grand Prix.

The way the ‘White’ and ‘Red’ balance out is very similar to last year. However, a whole lot of ‘Black’ has been added now, and while the contrast does work pretty well, it’s also similar to various Audi liveries used mostly on LMS cars (but not exclusively).

Basically, it’s an Audi-like colorway and we’re not too sure how to feel about it. You know who does like it though? Team principal Guenther Steiner, who said that it was “undoubtedly a more elevated and modernized look which is fitting as we move into a new era alongside MoneyGram as our title partner.”

“It’s an exciting time of year for Formula 1 and it’s great that we’re first out the gate to showcase our livery, but our attention is firmly on getting the VF-23 on-track and preparing for the season ahead,” he added.

Aside from MoneyGram (plastered on the engine cover, nose and front wing), other team sponsors for this year include Hantec Markets, Palm Angels, OpenSea, Alpinestars and Tricorp. The presence of more sponsors is a direct result of Haas putting together a few good races throughout the 2022 F1 season.

Speaking of last year, the Ferrari-powered U.S. outfit finished P8 in the Constructors Standings with a total of 37 points (barely edging out AlphaTauri by two points). They did look competitive during various Grand Prix, but overall, teams like Alfa Romeo and Aston Martin were just better.

Once this season kicks off in Bahrain on March 5, Haas will be eager to see how they compare not just to Alfa and Aston, but also to stronger midfield teams such as Alpine and McLaren. As far as Williams is concerned, we’re just not expecting a great deal from them yet.

Racing for the MoneyGram Haas F1 Team this year will be the experienced duo of Kevin Magnussen and Nico Hulkenberg.