This next commercial comes from Ford UK, who probably knew they would have a tough time selling the new EcoSport subcompact SUV, since it's so weird. The video they chose to put together is one of the most bizarre ones we've ever seen, since it clearly implies male genital parts.
Unlocking the doors on the EcoSport, and indeed most of the other Fords, can be made a lot easier using the Keyless Entry system. You just have to have the key in your pocket or purse and the car will sense it from a distance of about 1 meter. All you have to do then is to push a button on the driver side door handle and the vehicle automatically unlocks.
This weird ad takes the idea even further by suggesting a ripped guy is actually keeping his key in the blue speedos he wore to the beach. "Keyless entry by Ford – where you keep your key is up to you" the message of the ad claims.
Does this mean you can dip the Ford car key in water and nothing bad will happen to it? We doubt that, since at least the metal part is prone to rust over time. And why did they choose "Lollipop" by The Chordettes as a song – is it something those two girls are thinking of when the guy struts his junk down the beach?
The list of questions could go on for quite a while. For example, who jumps from the salty sea straight into his car? And why is there a somewhat hot old woman on a Vespa there?
Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida. Full profile
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