The vehicle in question is a 1967 model, which makes it part of the fifth-generation Fairlane, and it's being prepared by Morgan's & Phillip's Speed Apparel (M&P) for the 2013 SEMA scheduled in November. Even though the Gulf Oil Fairlane exists only as a rendering at the time of writing, we can notice that it will sport the company's orange color on the whole front fascia and bumper that usually come as a chrome piece. And based on the hood markings, the full-size will be powered by a 429 cubic inch V8, which was introduced on the Fairlane starting 1970.
We don't know if M&P Speed Apparel intended it to be this way, but we could see a link between the Fairlane and the Gulf-liveried Ford GT40 that won the Le Mans back in the late 1960s. The race car started its career with a Fairlane engine under the hood. It's good enough for us and we're more than anxious to find out more about this project!