Greenpeace Thinks VW Has Been Seduced by the Dark Side

Greenpeace has taken to social media and viral advertising in its efforts to cripple the Volkswagen Dark Side, which it says is spending millions each year to lobby against reductions in CO2 emissions. The organization has launched a dedicated website and a series of video that copy the now famous mini Darth Vader commercial.

According to the environmental activist group, VW is “spending millions of Euros every year funding lobby groups who are trying to stop Europe increasing its commitment to greenhouse gas reductions from 20% to 30% by 2020” and wants to use the campaign to turn VW away from the Dark Side.

“For every ‘greener’ vehicle VW sells, there are around 15 others which emit much more C02. Volkswagen adds a huge price mark-up for its greener vehicles - way above the cost of the technology – as it tries to cash in on your green conscience,” Andre Davies said on Greenpeace’s website.

In a recent report, Greenpeace also says that the VW Group only puts its most efficient engines in 6 percent of their cars and on top of that, it increases their price over their cost.

“But all is not lost. We feel the good in Volkswagen. They have the engineers and the technology to make some of the most efficient vehicles on Earth. But their bosses have been seduced by the Dark Side and are employing henchmen to lobby against the strong emissions cuts that we need. The time has come when we have no choice but to raise a rebellion to confront them,” Davis concluded.

As said, the ad campaign has its own dedicated website, and you can check out the three videos posted by Greenpeace in the section below.