Additionally, the G-OIL race car will also be used in the companies’ first national commercial. Alliance Agency, a division of Grey Group and GET's AOR, will be producing a 30-second commercial spot for G-OIL, highlighting the new racing car.
"Green Earth Team Gunnar is just the next step in the ALMS redefining racing as a green and responsible sport," said Jeffrey Loch, Founder and Chief Marketing Officer of Green Earth Technologies.
The new Gunnar FLM-09 racing car will run on G-OIL and will be raced by Gunnar Jeannette, the youngest driver ever to complete the 24 Hours of Le Mans race, as well as by Christian Zugel and Elton Julian.
"We are excited to get on the tracks with our new car and show the world that Green Earth Team Gunnar is the one to beat for 2010," said Kevin Jeannette CEO and Founder of Gunnar Racing and Gunnar's father. "It is a pleasure to partner with Green Earth Technologies, racing green and clean."
G-OIL is the world's first bio-based and ultimate biodegradable motor oil approved by the American Petroleum Institute. It is made with American-grown renewable animal fats, less harmful compared to common petroleum oils.