While most companies settle for the 3D cinema environment, Hyundai went for 4D, which adds odor, vibrations and wind effects to immerse viewers in the experience. Marketing tricks and hot girl with glasses aside, the Grandeur demands enough attention on its own, an we won’t miss any opportunity to give you a fresh look on the luxury vehicle.
The all-new Grandeur, now in its fifth generation, will slot between the popular Sonata and the higher-priced Genesis sedans, filling a crucial gap in the market. Hyundai believes that the new Grandeur will be a truly competitive large premium sedan, competing with models such as the Nissan Maxima, Toyota Avalon or Ford Taurus.
The 2012 Grandeur HG adopts the automaker’s latest ‘fluidic sculpture’ styling language. The front fascia of the car features a large chrome grille and distinctive set of headlamps, featuring LED technology. The side of the car shows off elegant and flowing lines, while the rear-end of the 2012 model boasts a futuristic look, emphasized by stylish LED lamps and the wide rear bumper. Overall, the all-new Grandeur looks a lot more stylish and modern than the model it replaces. The new Grandeur is scheduled to hit the Korean market in January of 2011.