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Google Steps into Auto Insurance Business, Launches Compare Tool in California

Google Steps in the Auto Insurance Business, Launches Compare Tool in California 1 photo
Photo: Google
Any vehicle a man drives on a road would normally be insured and that’s a fact. Heck, you don’t even need to be in the US of A, since the rules apply mostly anywhere on the planet when it comes to that. It’s only natural Google knows how big the car insurance industry is, so they decided to mediate these trades, with a slice of the cake going in their pockets, of course.
It’s called Google Compare Auto Insurance and the service is currently available only in California. That of course is just the beginning, as the IT giant is reportedly cleared to sell in 26 states in the future.

In fact, the first reports the world’s biggest search engine is planning to partner up with insurance companies first leaked in January. The fact it’s now running in California means Google is serious.

This comparing service allows customers to find what’s best for them according to their pockets and their needs, like any other service of this type.

It’s still not clear what exactly the percentage that Google is getting out of each policy sold is, but it’s just a matter of time until they will officially announce them. In fact, the service is not even that new, since the IT giant has been offering policy comparison services in the UK for two years now.

Google might be preparing for its future self-driving cars

It appears there is more to this move than just getting involved in the insurance business. According to Forrester Research analyst Ellen Carney, quoted by Tech Times, Google is putting itself in a great position to learn about the business, which could see the search engine company someday underwriting policies for its self-driving cars.
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