The Assurance Fuel Max relies on a proprietary tread compound that helps reduce energy loss as the tire rolls. The manufacturer brags that the tire brings a four percent improvement in highway fuel economy, estimating that drivers can save up to 2,600 miles worth of gas over the lifespan of a four-tire set.
"As drivers across the U.S. and Canada initiate their planning for lengthy summer road trips, many of them are looking for ways to deal with the high price of fuel," said Gary Medalis, Goodyear brand general manager. "Goodyear's expertise in Fuel Max Technology can be as important for their summer vacations as packing the sunscreen."
The tire has been used for various fuel-economy feats, with one example being that of Craig Henderson, who drove a custom-built vehicle fitted with the Assurance Fuel Max over 1,400 miles on a single tank of fuel, managing to achieve a fuel efficiency of over 119 mpg.
"Last August, Craig Henderson, of Bellingham, WA, drove his custom-built car more than 1,400 miles – from the U.S.-Canada border to the U.S.-Mexico border on one tank of fuel. With Assurance Fuel Max tires providing the traction, the car achieved more than 119 miles per gallon during the journey," a company statement explains.
In addition to that, the Assurance Fuel Max has been selected as original equipment fitment for multiple fuel-efficient cars, such as the 2011 Chevrolet Volt, 2011 Chevrolet Cruze Eco, 2010 Ford Fusion S, and 2010 Toyota Prius.