The three Goodyear blimps, Spirit of America, based in Carson, California, Spirit of Goodyear, based in Akron, Ohio; and Spirit of Innovation, based in Pompano Beach, Florida are flying with special day and night messages.
Tire care messages such as: "Keep your tires properly inflated," "Check the air pressure monthly or before a long trip," and "Check your tires' tread wear and rotate your car's tires every 3-5,000 miles," will be programmed on the airships' LED EagleVision message boards.
„Sponsored by the Rubber Manufacturers Association, National Tire Safety Week is a public service campaign that promotes proper tire maintenance. Improper air pressure in tires can lead to a multitude of problems – from uneven and accelerated tire wear, to structural damage in a tire. An underinflated tire also has the potential to affect tire performance, including making a vehicle less fuel-efficient. With temperatures rising and vacation travel commencing, the attention given to the care and maintenance of tires should be heightened,” stated the press release.
Goodyear recommends that drivers check a vehicle’s tire inflation at least monthly or before a long trip. Tires should be inflated to the automaker’s recommendations printed on the the vehicle’s door placard or in the owner’s manual. Not the maximum limit stamped on a tire sidewall.
"Recent studies have shown that many motorists simply do not regularly check their tires' air pressure. It is important to carry an accurate tire pressure gauge and, of course, a properly inflated spare tire when traveling this summer," said Fred Cooper, Goodyear marketing manager.
Google News