The new feature, called “Moving Motor Show” will be held on July 1 - one day before the Festival debuts - and will offer customers the possibility to view the newest creations that have joined the automotive market and test them on a special evaluation course. Visitors will have the chance to perform a drive-test on the famous Goodwood hillclimb, recreating the parade held during the annual festival, where motorsport personalities from all times drive automotive icons.
The new project has been developed from the previous-years Supercar Run, which enabled carmakers to showcase their vehicles. The Goodwood Festival of Speed has become a fast-growing new vehicle display - last year, over 30 vehicles made their UK debut at the event.
The Moving Motor Show will be a downsized version of an auto show, as it will feature vehicles form all sectors of the market, displayed in manufacturer-dedicated stands.
“The Moving Motor Show is a direct response to the continued enthusiasm and demand from vehicle manufacturers and the general car-buying public alike for an annual motor show in Britain. In recent years the British Motor Show has been bi-annual, and has now been cancelled altogether for 2010,” explained Lord March, Festival of Speed founder.
"My hope is that the Goodwood Moving Motor Show will become a ‘must attend’ annual event, enabling car buyers to see and experience the latest models, and giving vehicle producers the opportunity to showcase their products in a stunning setting and a relaxed environment,” he added.