“Go Ultra Low” Toyota Campaign Starts in the UK

Toyota is sustaining the UK Government’s new Go Ultra Low campaign set to help people realize that it’s the time to buy ultra-low emission vehicles, like the Toyota Prius Plug-in.
Go Ultra Low 1 photo
Photo: Toyota
The Go Ultra Low campaign was launched today in London by Deputy Prime Minister Nick Clegg, who also outlined the Government’s £8.8 million investment in charge point infrastructure. He was keen to stress the advantages of ULEVs in today’s society: “These vehicles have multiple benefits – they drive down emissions, save money with extremely low running costs and create… high-tech engineering.”

The Government already encourages prospective buyers to get themselves a Prius Plug-In by offering them a £5,000 contribution, which comes from a £900 million stash to support the uptake of these vehicles until 2020.

Read the full story on Toyota’s Official Blog here.
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