GMC Urban Utility Concept Teasers Released

Voices familiar with GM's efforts to develop new products hinted a few days ago that the US-based manufacturer will showcase at the 2010 North American International Auto Show the new GMC Urban Utility concept.

Seen as a product that would give us a glimpse into GMC's new direction in the auto industry, the concept will include the three main attributes that are supposed to set it apart from the rest of the market: "Efficient. Compact. Fashionable," as General Motors said in a statement.

"We’ve designed a new breed of truck that’s as efficient as it is chic, innovative as it is functional. Our goal was to create the next generation of urban mobility, fusing a flexible, functional social space with an urban-box design that’s equally at home at the cabin or the club," the statement also reads.

Obviously, technical details are yet to be disclosed but expect more information to surface in the media as we get closer to the official unveiling at the 2010 Detroit Show.

In separate news, GMC recently appointed a new General Manager after Michael Richards held the position for 9 days. Brian Sweeney took over the position and is now in charge of the future of the company.

“Brian has played a pivotal role in strengthening the Buick and GMC brands through his work with our dealers and marketing activities,” Susan Docherty, GM GM vice president of Sales, Service and Marketing said when announcing the appointment. “He consolidated 13 different agencies to one dedicated partner to drive a consistent brand message, led the dealer network through a difficult transition and has earned a reputation for tirelessly driving results that benefit consumers.”