Photo: Buick
It seems to be a trend among all major automakers to try to make their latest offerings more appealing to the young buyer. A great example of that is Mercedes-Benz, with the new A-Class and B-Class - cars with a really strong emphasis on design, featuring lots of gadgets and as many touchscreen control units as possible.
Buick is no exception, and with cars like the Verano and the new Encore crossover, they too want to attract younger buyers, as well. The Encore, launched in late 2011, is their spearhead model in this respect, and it is proving highly successful, according to Tony DiSalle, VP of marketing for Buick and GMC.
He said that there are “twice as many hand-raisers for Encore as for Verano [ . . . ] That’s part of the mission for this brand [ . . . ] Verano is really the conquest leader in the pack, so we’d anticipate Encore to also conquest well for the brand.”
Also, with a starting price of $24,950, which rises to $28,840 for the top spec model with all-wheel drive, it really seems to be getting the job done, as apparently the average age of the Buick buyer has gone down from 64, to 57 over the last five years - at this rate, children will be buying their cars 30 years from now...
Also, DiSalle explains how buyers are drawn to their latest offerings in the first place: “Here’s what we see at auto shows: ‘Wow, I never knew I needed one until I saw it, I didn’t know it existed.’”
Via Detroit Free Press
He said that there are “twice as many hand-raisers for Encore as for Verano [ . . . ] That’s part of the mission for this brand [ . . . ] Verano is really the conquest leader in the pack, so we’d anticipate Encore to also conquest well for the brand.”
Also, with a starting price of $24,950, which rises to $28,840 for the top spec model with all-wheel drive, it really seems to be getting the job done, as apparently the average age of the Buick buyer has gone down from 64, to 57 over the last five years - at this rate, children will be buying their cars 30 years from now...
Also, DiSalle explains how buyers are drawn to their latest offerings in the first place: “Here’s what we see at auto shows: ‘Wow, I never knew I needed one until I saw it, I didn’t know it existed.’”
Via Detroit Free Press
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