Photo: Chevrolet
General Motors has announced plans to resume Super Bowl advertising in 2014, after skipping this year's event.
According to Automotive News, Chevrolet has purchased advertising for the 2014 Super Bowl to promote the launch of 12 new cars and trucks between mid-2013 and the end of 2014.
"The timing of Super Bowl XLVIII lines up perfectly with our aggressive car and truck launch plans," Tim Mahoney, Chevrolet global chief marketing officer, said in a statement. "The Super Bowl is a great stage for showcasing the Chevrolet brand and our newest cars and trucks."
General Motors declined to provide details on how may company ads will be aired during the game.
The 2014 Super Bowl (XLVIII) will is scheduled to be held on February 2 at MetLife Stadium at the Meadowlands Sports Complex in East Rutherford, New Jersey.
Story via AutoNews
"The timing of Super Bowl XLVIII lines up perfectly with our aggressive car and truck launch plans," Tim Mahoney, Chevrolet global chief marketing officer, said in a statement. "The Super Bowl is a great stage for showcasing the Chevrolet brand and our newest cars and trucks."
General Motors declined to provide details on how may company ads will be aired during the game.
The 2014 Super Bowl (XLVIII) will is scheduled to be held on February 2 at MetLife Stadium at the Meadowlands Sports Complex in East Rutherford, New Jersey.
Story via AutoNews
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