“The introduction of Chevrolet will enable us to provide our customers an array of exciting new vehicles from the brand’s global lineup, giving them more driving options,” said Arcamone. “This will help GM Daewoo increase our sales and market share in the domestic market while generating additional revenue, strengthening our employees’ job security, creating new jobs and resulting in additional investment in Korea. We regard it as a key to our long-term success.”
GM will bring its top products to the country, including the Camaro muscle car icon, which is scheduled to enter the Korean market in 2011.
“According to our market research, half of all Koreans are familiar with the brand and more than 80 percent are aware of Chevrolet’s distinctive logo,” said Arcamone. “This is indicative of the positive brand image that already exists among consumers in Korea toward Chevrolet. We see tremendous upside with its introduction.”
“Chevrolet has enjoyed success in mature markets in North America and Europe, as well as in emerging markets in Asia Pacific and Latin America,” added GM International Operations President Tim Lee. “We are confident that it will drive us into a new era in Korea.”
Thinking in a less "industrial way", we can say that bringing the Camaro to Korea was a natural move, as the car, which received the 2010 World Design of the Year Award, was designed by Sang Yup Lee, who was born and raised in the country. It just came a little bit too late, as Lee is leaving the company this year.
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