For instance, how many of you felt cheated by GM earlier in the middle of 2009, when you had to pay for what was perhaps the biggest auto bailout in history? Even worse, how many of you felt cheated when GM repaid its debt this year, some five years ahead of schedule, using the same money received from the government?
But, as GM made its initial public offering and is now back in the hearts of many, it's time to let bygones be bygones. What is interesting, and to be appreciated, is that GM hasn't forgotten what the Jane and John Does have done for it. Either that, or they have a very clever advertising agency.
The carmaker has released today a very heart-touching “thank you” video, to honor the millions of you whose money have been used to save one of the biggest businesses in the US.
With the phrase “"We all fall down. Thank you for helping us get back up," GM says it is expressing it's gratitude for the efforts made to pull it back from the bankruptcy abyss. The ad, a 60 second spot, is worth a look and even an applause or two and who knows, maybe even the hardcore GM opponents might enjoy it a bit.