GM Still Unsure of Cadillac Converj Bodystyle

Ever since the American automaker displayed the Cadillac Converj concept at the 2009 North American International Auto Show, people started talking about the mass-production model, discussing whether GM plans to design a 2- or 4-door Cadillac. After almost a half month since its official unveiling, the car is still a concept and according to recent reports, it may remain so for a long time. General Motors is still considering its options when it comes to Cadillac Converj, with the American car manufacturer planning to delay a mass-production model until sales get back on an ascending trend.

The concept was shown in a 2-door bodystyle which, at the first sight, looked pretty awesome, despite the fact that it was somehow in contrast to the current market demands (small-displacement engines, fuel-efficient models without a particular interest in design and aerodynamics). However, according to Todd Lassa of, General Motors may launch a four-door version of Converj that would be better received by American buyers.

GM vice chairman Bob Lutz already said the mass-production Converj would be different from the concept but did not mention the elements that would differentiate the two versions. However, a four-door variant is expected to arrive as soon as 2013, according to the aforementioned source.

Meanwhile, the production Converj is still in doubt as General Motors is currently thinking whether to concentrate on Chevrolet Volt or on a partially-similar Cadillac.

"Ready to go? Well, first we have to prove to ourselves that we have the money. And then that it's a high enough priority to displace something else, and that we can actually make money on the vehicle, and that there is potential customer interest and so forth. We haven't done any of that work yet,” Lutz stated in mid-January.
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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