GM Speeds Up Ignition Repairs With Dealer Incentives

Now here's a little bit of good news coming from General Motors – dealerships nationwide will be offered $250 in order to hurry up the replacement of faulty ignition switches. But this is not the only bonus GM will offer its most competent service departments.
Revised GM ignition switch 1 photo
Photo: GM
Thanks to a program known as the "Ignition Switch Recall Completion Initiative", the Detroit automaker hopes that bribing offering a little bit of money will motivate its dealers to speed things up and repair cars fitted with defective ignition switches as soon as possible.

As a brief reminder, over 20 million vehicles made by General Motors are involved at the present moment in recall operations. Out of these, some 2.9 million are affected by the badly designed switches you've heard of on the news since January 2014. However, a mere 200,000 cars have been fitted with new ignition switches so far, meaning that 2.7 million vehicles still need to undergo a visit to one of the 4,000+ GM service departments in the U.S.

Those $250 we've previously mentioned will be offered in credit to service and parts managers working for General Motors dealerships. That is only if dealers will manage to install 90 percent of the ignition switches alotted by July 7th. That's a hard cookie to crack, but nevertheless, individual incentives for employees are a rare sight these days in the industry.

Further more, 50 dealers will be awarded $4,000 in credits each, money that can be split fifty-fifty between sales and service department personnel. Last but not least, General Motors said it will randomly choose one lucky dealership that meets the 90 percent fixed ignition switches quota and award it with a $10,000 prize.
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About the author: Mircea Panait
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After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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