GM has developed a complex plan in order to achieve this goal, a development scheme that will see the automaker introduce 25 new or updated models on the Chinese market during the course of the present and following years.
The strategy will also help the automotive producer maintain its current leading position in the world’s largest car market. GM will also be active in the new energy vehicles market, as it will introduce the Volt plug-in vehicle to China next year.
Last month, the U.S. carmaker saw its Chinese sales surge 68 percent, as compared to the figure posted in the same month of 2009. The company managed to sell a total of 230,048 vehicles in China, as compared to 188,546 in the U.S.
GM plans to sell over 2 million vehicles in China in the current year, as compared to 1.83 million units sold in 2009. The automotive producer expects over half of the volume to be achieved by its joint venture with SAIC and Wuling.
The automaker runs its Chinese operations through three joint ventures, each covering a different segment of the auto market. The most important one is the GM Shanghai one that produces mainstream vehicles, followed by the SAIC-GM-Wulling one, which outputs mini vehicles. These are completed by the recently-formed light truck tie-up with the FAW Group.