GM Pulls Chevrolet Ad and Apologizes For Its Content

General Motors had to pull a Chevrolet TV commercial, after a Chinese newspaper called it racist.
Chevrolet Trax Ad 1 photo
Photo: screenshot from Youtube
The South China Morning Post newspaper found the new ad for the Chevrolet Trax SUV to feature racist content. The commercial was not even broadcasted in China, as it began running only in Canada from March 4th. The Chinese people might have seen it online, through Chevrolet’s websites.

The ad features a 1930’s motif, with old cars from those days, and then a new 2013 Chevrolet Trax lands on the sceene, wooing everybody. But that was not the thing that bothered China, it was the music running in the background of the clip. One of Austrian performer and DJ Parov Stelar’s songs was playing along the entire commercial with references to “the land of Fu Manchu” where all the girls sing “ching, ching, chop-suey”.

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