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GM Must Act Faster, Says CEO

GM's CEO Fritz Henderson says the company he leads must make decisions faster in the future if it really wants to become competitive, not only to continue the restructuring plan or change chief executives. Henderson said during a press conference that he intends to cut executive workforce by no less than 34 percent, encouraged by the US Task Force to get involved in "GM's culture".

"We need to be able to make decisions faster," he said. "As part of the General Motors moving forward, you don't normally think of us as speedy or fast, and that's what we should be. But when you're fast you do make mistakes. My view is if you're slow you make more mistakes you just don't notice it."

"It's not just about getting our cost structure right and getting our capital structure right, it's also making sure the decision-making process we use is working better," Henderson said. "That's our responsibility."

Asked to provide more details on the way he intends to change GM's culture, Henderson refused to comment, saying that more details are yet to be unveiled.

"That will be a discussion with you on a different day. But there are a number of things we need to do to run the business differently," Henderson said.

After Ford's CEO Mulally's commented that Ford is slowly getting back to profitability and that it GM's and Chrysler's bankruptcies boosted the company's consumer count, Henderson denied to discuss the possibility to see General Motors in a stronger position compared with its local rival.

"In the end it's going to be who wins in the market with consumers," Henderson said. "We have to prove ourselves in the marketplace and that will determine competitive advantage."
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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