GM Loves Non-US Markets, Opens Paint Shop in Egypt

While its United States division faces the toughest period in history, General Motors continues to expand its business overseas with a new paint shop, this time opened in Egypt. The whole investment cost $32 million, according to the American automaker, but will improve the quality and durability of the vehicle's paint, as it said in a press statement. Besides that, the new facility will also create new job opportunities, as it brings the needs for a second operating shift of approximately 300 workers to paint passenger cars.

“The addition of this brand new paint shop is a key element to our overall growth strategy for Egypt,” Rajeev Chaba, GM Egypt managing director said. “The automotive industry in Egypt is growing fast and our business is growing even faster. So it was essential for us to be able to increase our capacity and we couldn’t have done that adequately without the new facility.”

“General Motors Corporation is celebrating its 100 th anniversary this year and GM Egypt has been present for more than 80 of those years,” Chaba noted. “The successful completion of this new state-of-the-art paint shop positions us to continue providing consumers the widest range of high-quality, competitively priced vehicles well into our next 100 years!”

The Egyptian market doubled its volume since 2004, with an increase of approximately 95 percent in the first half of 2008 as compared to 2007. And according to recently-reported figures, 2008 will represent the company's fourth consecutive year of growth.

“This was a huge team effort,” GM Egypt director of manufacturing and engineering Tarek Atta said. “We leveraged the very best of GM’s global expertise to manage the best Egyptian talent in the construction industry and successfully transitioned to the new paint shop ahead of schedule and with no interruption to production.”
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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