GM Looking to Boost 2013 Plug-In Hybrid Sales

General Motors is planning to build 36,000 Chevrolet Volt and other plug-in hybrid vehicles in 2013, 20 percent more than it sold last year.
General Motors headquarters 1 photo
According to a Bloomberg report quoting GM insiders, the Detroit-based automaker is actually looking to boost sales in order to compete with the more successful Toyotas in the plug-in hybrid and EV market.

General Motors' plan is also based on the "going global campaign", with the Chervrolet Volt and the Cadillac ELR being introduced to the European and Chinese markets. Furthermore, Volt sales have tripled in 2012 compared to 2011, the vehicle's first year in dealerships, and GM might have taken that as an indicator as well.

"We had some on and off starts with the assembly plant," GM small cars marketing director Cristi Landy said. "California, which is our strongest market, was selling great then they would have no products. They’ve run out of products probably three or four times in the last 12 months, it’s been very frustrating."

Whatever the case, General Motors has some big shoes to fill since Toyota sold ten times more Prius hybrids then Chevy did with the Volt last year.

Story via Automotive News
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About the author: Ciprian Florea
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Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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