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GM Launches OnStar Rearview Mirror

OnStar is becoming a more popular service every day and, after "repeated consumer requests", General Motors decided to expand the safety, security and connectivity package beyond its cars. In other words, the company will start selling a standalone rearview mirror packing all features usually included in OnStar, thus allowing older GM models or even vehicles not sold by the US-based carmaker to benefit from these technologies.

The mirror will be sold through Best Buy only in the United States starting the spring of 2011. It will be priced at $299, while installation costs are expected to be in between $75 and $100. Furthermore, there will be several service plans available, starting from $18.95 a month and going up to $199 a year.

“For years, thousands of drivers have asked us to get OnStar in vehicles that didn’t feature it as standard,” said Chris Preuss, OnStar president.

“With the retail product that we’ve introduced today they certainly can. This move in to the consumer electronics space represents the biggest development in our business model since introducing OnStar as standard across all GM products several years ago. It represents a quantum leap forward in our plans to grow our business and provide a strong new revenue base for GM and OnStar from which we can further develop our core offerings in the factory-equipped market.”

The rearview mirror will provide the same functions as an integrated system which is currently available on most GM vehicles. The device is certified to work on 99 percent of the top 20 selling non-GM vehicles in the last 10 years, which means it should work on around 55 million cars and trucks.

“We’re proud to be OnStar’s first strategic retail partner for this innovative offering, which is one more way Best Buy can help our customers stay connected whenever and wherever they want,” said Lisa Farrell, senior vice president and general manager portable electronics customer solutions group at Best Buy.

“We provide a one-stop solution for consumers. In addition to purchasing the device at Best Buy, we offer our customers the convenience of having it installed by our Geek Squad Auto Techs – all at one location.”
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About the author: Bogdan Popa
Bogdan Popa profile photo

Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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