GM Launches Certified Service

Having come back with a vengeance for the dead, American auto maker GM is trying its best to show that it cares, both for the American public and for its own customers. After a 2010 flooded with donation announcements, GM is now focusing on its own client base.

In an attempt meant to insure the satisfaction of the customers when they bring their cars for servicing at Chevrolet, Buick, GMC and Cadillac dealerships, GM launched today the Certified Service, an array of measures combined to make the GM customer stay with the GM service.

The Certified Service comprises national retail programs, service performed by trained experts, a broader choice of service and price options, rebates on certain key products and services, and a tire price match guarantee.

“The purchase of a vehicle is only a portion of the customer’s full experience with their vehicle, which they will drive for several years,” said Steve Hill, GM North American vice president, Customer Care and Aftersales.

“For GM to fulfill its vision to design, build and sell the world’s best vehicles, we must provide a truly exceptional ownership experience from the first day of ownership until they buy their next vehicle from us. Our customers expect and deserve this.”

GM hopes its new program will be a success (and the initial response from the dealers does point to that, with 93 stores signing in for the program. GM will back the words with visual TV spots, which advertise everything from oil change to the ACDelco Professional DuraStop ceramic brake pad rebate offer.