GM Holden Names Mike Devereux Chairman

After Alan Batey moved on to become vice-president of sales and service for Chevrolet in the US, Mike Devereux, former president and managing director of GM Middle East Operations has been chosen as his replacement, becoming chairman and managing director of GM Holden effective immediately.

A promising appointment, some might say, as most of the executives who have served in this position did so only briefly, before moving on to more important roles within the GM main corporation.

“Recent leaders such as Mark Reuss and Alan Batey have set a very high benchmark in dedication to the people and products that define the famous Holden brand - and Mike will be no exception,” GM international operations president Tim Lee said according to

“Coupled with an absolute passion for cars, Mike brings rare experience across almost every area of the automotive business including manufacturing, product development and senior management roles in GM’s international operations, marketing, sales and aftersales including the then newly formed e-Business group."

Devereux is a 26 years GM veteran, holding position in the organization's branches in Canada, the US and the Middle East. He started as an engineering co-op student at the St Catharines Engine and Foundry Complex in 1984 and moved on to become launch manager for the 2000 Cadillac DeVille. He most recently was responsible for GM operations in the Middle East.

“Mike’s most recent outstanding work in the Middle East, which has traditionally been an important export market for Holden, makes him a strong advocate for his new home and the historical brand even before he steps on Australian soil,” Lee concluded.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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