GM Hires New Staff, Boosts US Production

After months of fighting with the economic recession and laying off people who worked for the company for years, General Motors is again boosting production following an impressively high demand for new cars in the United States. Furthermore, the American manufacturer will reinstate 1,350 jobs, it said in a release, that would help it produce an additional 60,000 vehicles in the third and in the fourth quarter production forecast.

Specifically, GM will add new shifts at CAMI, Ontario, Canada where it will build the new generation Chevrolet Equinox and GMC Terrain. The Lordstown, Ohio plant, in charge with the production of the Chevrolet Cobalt, will hire new staff as well, with GM estimating these two plants will bring around 1,350 UAW and CAW workers back to the assembly lines.

“We are running our plants to maintain maximum flexibility and keep production tightly aligned with customer demand,” said Tim Lee, GM group vice president, global manufacturing and labor. “The uptick is an encouraging sign that vehicle sales are turning around, and we will ramp up quickly to meet that demand.”

Sales obviously exploded once the US government started the Car Allowance Rebate System (CARS) that allows people to trade-in their old cars when buying a new and more efficient model. GM says Chevrolet Aveo, Cobalt, HHR, Malibu, Equinox and Colorado were some of the best-selling models in the whole scheme.

“It’s gratifying to see demand for our products accelerate and we are extremely lean with inventories on our launch products like Camaro, Equinox, LaCrosse, SRX, CTS Wagon and Terrain,” said Mark LaNeve, vice president, U.S. sales. “During the third quarter 2009, we’ve added production which will result in 35 percent increase over the second quarter. With today’s announcement of further additions, the fourth quarter will now be at least 20 percent higher than the third quarter, which is a very positive trend.”
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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