The money offered by GM come just when OBD needed them the most. The organization chose perhaps the worst moment to establish a scholarship funding program, right in the middle of the global crisis which rocked the automotive world in 2009.
The effects of that crisis are still being felt today by OBD. The organization didn't quite manage to make the most of its program, but that's about to change. Even if the grant promised by GM doesn't seem to be much, the group say it will help it move its programs forward.
“Through the OBD, we’re proud to help make an investment in America’s creative young people, especially those who are interested in pursuing a career in design,” said Ed Welburn, GM vice president for Global Design.
“The GM Design team is made up of designers from a variety of disciplines, not just vehicle design specialists. Designers from architecture, digital, fashion, ceramics, graphic and interior design fill the studios of our ten Design Centers worldwide.”
The grant announced by GM will cover more than one disciplines, including transportation, interior, graphic and product design.
“Efforts like the OBD’s are important to create awareness among young people of the design opportunities in the automotive industry, and to help us fill these critical needs both today and in the future,” added Welburn.
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