autoevolution
 

GM Enters the Used-Vehicle Business, Launches CarBravo To Fight Carmax, Carvana

Dismayed by the chip shortage in the automotive industry, General Motors turns to the used-vehicle market to make up for the lost sales. The CarBravo platform will launch this spring with unique customer services that vow to give Carvana and Carmax a run for their money.
General Motors plans to launch CarBravo used-vehicle shopping platform 7 photos
Photo: DWilliam/Pixabay.com
Used car prices are going through the roofUsed car prices are going through the roofGM launching CarBravo platformGeneral Motors Customer Care and Aftersales reveals new GM Genuine Parts and ACDelco marketing campaign5-Story Car Vending Machine5-Story Car Vending Machine
Car dealers need a steady flow of cars coming in and out of their gates to stay in business and clearly, the supply issues in the auto industry are affecting their bottom line. With new cars shortages, used vehicles are just as good, if not better, considering the crazy prices we see today on the used-car market. There’s just one problem, though: for used vehicles to enter the market, their owners need to trade them in for a new car.

This is why General Motors steps in to help its dealers with consolidated inventories and premium services that proved enticing to car buyers. Its used-vehicle platform CarBravo will launch this spring with both GM and non-GM cars on offer, as well as the flexibility to cater to all kinds of buyers.

CarBravo will give customers more choice and access to shop significantly expanded inventories of both the dealer and a national central stock of GM used vehicles. Importantly, the program features will also be offered on non-GM used vehicles,” Steve Carlisle, president of GM North America, said in a statement. “CarBravo is designed to provide customers the convenience to shop how they want, where they want — online, at the dealership or both.”

The used car market is highly competitive at the moment, with online platforms like Carvana and Carmax absorbing an increasing number of used cars. CarBravo is GM’s answer to this shift in customers’ preferences that favor online shopping over the more traditional dealer approach. Ford already started their Ford Blue Advantage service a year ago, although we must admit GM’s name is cooler.

Carmax and Carvana may have inspired GM not only with their name but with their business model as well. CarBravo vehicles available on GM’s digital platform will come with clear pricing, history reports, and 360-degree view photos. They are all inspected and reconditioned to GM’s standards and are covered by warranty.

Depending on the package, some buyers will benefit from roadside assistance and courtesy transportation. Moreover, the customers can request at-home test drives and home delivery, depending on availability at participating dealers. Some vehicles sold through the CarBravo platform will also come with complimentary trials of OnStar and SiriusXM services, as GM wants to broaden access to its subscription services.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)
press release
About the author: Cristian Agatie
Cristian Agatie profile photo

After his childhood dream of becoming a "tractor operator" didn't pan out, Cristian turned to journalism, first in print and later moving to online media. His top interests are electric vehicles and new energy solutions.
Full profile

 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories