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GM Dealers Unhappy with 2014 Silverado Price Hike

GM’s decision to raise pricing of the 2014 Chevrolet Silverado and GMC Sierra pickup trucks wasn’t well received by dealers across the US, who claim the new vehicles are “selling very poorly” compared to heavily discounted products from Ford and Ram.
2014 Chevrolet Silverado 1 photo
Speaking to Automotive News, W. Carroll Smith, president of Monument Chevrolet in Pasadena, Texas, said GM’s “position is that the vehicle stands on its own and it doesn’t need a bigger rebate. That’s not what the market is telling us.”

General Motors has increased pricing for its brand new 2014 Chevrolet Silverado and GMC Sierra pickup trucks by up to $1,500 as 2013 model year vehicle stock sales are nearly complete. However, both trucks still benefit from $1,000 in cash-back incentives and $500 discounts on some packages.

On the other hand, Ford and Ram have offered average incentives per unit of $4,712 and $3,945 respectively.

Story via AutoNews

 
 
 
 
 

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