GM Creates Customer Advisory Board for the Volt

Being a model intended to usher a new age in motoring, the Chevrolet Volt needs special attention and care, and GM knows it. A gamble in its own rights, the Volt will be pretty much tested in the hands of the buyers and any lesson learned with this model will make room for improvements in later models.

This is why GM decided to set up a special body to test the Volt for three months in real life conditions. A 15-member so called customer advisory board will take delivery of their plug-in hybrids and begin torturing them.

The members of the board include representatives of future everyday customers for the Volt, as well as executives working in the automotive and EV charging sector or other organizations. Each of them will be handed their Volts in October and will test them in California, Washington D.C., and New York.

“We are eager to learn as much as we can from potential customers about their experience with the Volt,” said Tony DiSalle, Chevrolet Volt marketing director. “We want to know their thoughts, impressions, and perceptions. This special group of electric vehicle experts gives us the opportunity to learn even more as we near market launch.”

GM's PHEV is on its way to join the market at about the same time as its declared rival, the Nissan Leaf. The model will be priced at $41,000, or $33,500 net of full federal income tax credit and will be covered by an 8-year/100,000 miles battery warranty, just like its rival.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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