Obviously, pricing depends on the technology integrated into the car, with some voices hinting that GM could adjust the final price after considering some special offers, including a battery replacement campaign.
However, Whitacre told gm-volt.com in an interview that Volt will surely bring some money back to General Motors, thus denying rumors claiming that the US-based manufacturer might lose lots of money after launching the new Chevy.
“We’re not in business to lose money,” he said. “We did enough of that already. It is going to sell in the low 30s. We’ll get a margin on that."
Chevrolet Volt is expected to go on sale later this year, with California to represent the first market to receive it. GM will join forces with three California utilities and the Electric Power Research Institute (EPRI) to study the regional electric vehicle use and the ways to provide the needed infrastructure.
“It is natural that California is the lead market for Volt. Not only is it the largest automotive market, Californians are known to be leaders in adopting groundbreaking new technologies,” said Brent Dewar, GM vice president, Global Chevrolet Brand.
The car will be powered by lithium-ion batteries produced at the Brownstown Township, Mich. plant. The Voltec electric propulsion system consists of 150 parts, with General Motors designing all but eight parts of the assembly. The Volt can travel up to 40 miles on electricity alone with a single battery charge.
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