autoevolution

GM Boss Mark Reuss Says America Needs a New Wagon

Once the 2014 Cadillac CTS Sport Wagon goes out of production later this year, there will be no more station wagons built by an American manufacturer available in the US. Not surprising, many would say, as most people would rather buy a crossover nowadays.
Cadillac CTS Wagon 1 photo
Despite letting the CTS Sport Wagon go, GM head of product Mark Reuss says there’s still a market for wagons in the US as long as automakers get back at selling fun to drive and affordable grocery getters.

“I still think no one’s offered a really good, affordable wagon in the United States. You know, mainstream, fun, good-looking, hot looking, fun-to-drive wagon at a reasonable price point. It’d have to be really fun to drive, otherwise people aren’t going to get out of the crossover and the mini-crossover market,” Reuss told Fox News at the Detroit Auto Show.

“There’s a lot of wagons in the market, but they’re really expensive and there’s a lot of people that can’t afford that, and I think there’s an opportunity there,” he added, declining to say whether or not GM will jump in to fill the void.

Story via FoxNews

 
 
 
 
 

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