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GM and Will Ferrell in a Hurry to Beat Norway at EV Adoption in Big Game Ad

Contradictions, contradictions. Just the other day, General Motors kicked off the teasing campaign for its Big Game Ad with help from Will Ferrell. Never mind the fact that both seem to really hate Norway for something (its higher appetence for zero-emissions cars, apparently). Instead, we’re actually bewildered with their timing.
GM and Will Ferrell Big Game Ad for EVs 16 photos
Photo: General Motors Company
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Next Monday, February 8th, 2021 is Super Bowl time. That means the 55th edition will see the Tampa Bay Buccaneers and the Kansas City Chiefs fight for glory while major companies will be involved in all-out audience war during those trifle seconds of premium ad time.

Some – a.k.a. General Motors – are vying for everyone’s attention and a shot at advertising glory a bit faster than others. Thus, it wasn’t surprising to see the U.S. automaker tease its Big Game Ad a little in advance. And it did so with actor, comedian, and producer Will Ferrell trying to humorously make us believe he’s got a beef going on with Norway.

Eyebrows raised and all, we decided to have a bit of patience and wait for the official reveal that was teased (in each of the three short features, so we know it’s no mistake) to arrive on February 7th. Well, General Motors decided to contradict itself and reveal the full-blown ad just a day later – and about four days earlier than scheduled.

Of course, this is just the online release; most likely, the February 7th date was referring to the small screen appearance. Now, with that out of the way, let’s try to make something out of GM’s attempt to humorously pit Will Ferrell against a European country... in a Cadillac Lyriq.

As far as we’re concerned, it fails. Sure, everyone is entitled to a second opinion, so we’ve embedded the video below to make sure anyone can make up their own mind. And perhaps even enlighten us in the comments section as to why Will Ferrell along with Kenan Thompson and Awkwafina, as it turns out, have a beef with Norway. By the way, the two don't look out of place in a 2022 GMC Hummer EV... in Finland.

Just a head’s up – the ad is quite inappropriate for family viewing because of violence, foul language use, and the erroneous depiction of “superhuman” skills. Seriously, why is GM suggesting that Ferrell is able to stop flying arrows without getting hurt? Those things clearly have sharp pointy ends, as we see them bolted to various fruits in the background!

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About the author: Aurel Niculescu
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Aurel has aimed high all his life (literally, at 16 he was flying gliders all by himself) so in 2006 he switched careers and got hired as a writer at his favorite magazine. Since then, his work has been published both by print and online outlets, most recently right here, on autoevolution.
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