Photo: Isuzu
General Motors is a titan of the automotive industry, but it can’t do everything alone, not even the pickups they are so good at.
A report from Automotive News suggests The General could develop one more pickup truck in partnership with Asian company Isuzu. For now, a memorandum has been signed, signaling the start of negotiations. The deal is expected to become official when company bosses Susumu Hosai and Dan Akerson meet face to face later this month.
GM desperately needs something that will make the Colorado name popular again in the light pickup industry. But the fact that Isuzu is involved likely means a global product for Asia or Europe is more likely.
GM desperately needs something that will make the Colorado name popular again in the light pickup industry. But the fact that Isuzu is involved likely means a global product for Asia or Europe is more likely.
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