Girard-Perregaux Gets Anointed as Aston Martin's Equally Famous Watch Associate

Now it’s time for another haute couture mix of the same kind, this time around taking place between a timeless British brand and (yes, you guessed it) another fine Swiss name from the watchmaking industry. Actually, come to think about it, this partnership is even more exclusive since, on this occasion, we’re dealing with Girard-Perregaux.

After all, the latter is not only a manufacture, but it’s also a bit older than its rivaling Swiss company – Girard-Perregaux traces its origins back to 1791, as opposed to 1860 for Tag Heuer. Never mind the details, because both brands come up with many exquisite products for “a discerning clientele and are appreciated by those in the know.”

Back to the Aston Martin/Girard-Perregaux association, we can only say that, for now, there’s no timepiece to discuss, as the very first product born from the partnership will arrive later this year. On the other hand, we already know the Swiss manufacture will see its branding on the Aston Martin Cognizant Formula One team cars, as well as the uniform used by the crew.

“2021 is an important year for both Girard-Perregaux and Aston Martin. We are celebrating an astonishing 230 years of watchmaking, whilst Aston Martin celebrates its return to Formula 1 as a works team for the first time in over 60 years,” Patrick Pruniaux, Girard-Perregaux’s CEO, explained the decision to unite the two brands for an encompassing cooperation.

As far as we can tell, the first watch jointly created by Aston Martin and Girard-Perregaux isn’t going to be revealed at the start of the 2021 Formula One season, which kicks off with the Bahrain Grand Prix on March 28th, so it may not even be motorsport related.

For now, there’s virtually no clue about its looks save for the official gallery because even the official teaser video for the partnership doesn't offer any hints. It mostly focuses on some dark action with the Aston Martin DBX sport utility vehicle.