The same strategy that managed to save Ford in the troubled 2009 is continuing this year with the market introduction of the Focus this fall and the presentation of a Fiesta-based concept called B-MAX at the Geneva Auto Show.
A little higher and even more appealing than the Fiesta, the B-MAX has been purpose built to present what the car maker says it already plans to introduce on some of its future models: the car with no B-pillar and sliding rear doors.
To be launched soon on the market as part of a new small MPV, the system relies on the doors themselves for the safety of the occupants. Ultra-high-strength Boron steel in key load-bearing areas is used to transform the sliding door into the virtual equivalent of the missing body part.
The future MPV model will be powered by the regular engine line-up Ford is currently using, enforced by the EcoBoost range. In the concept, however, Ford is using a small, 1.0l turbocharged three-cylinder Ecoboost to push it forward with all the power of the 100 bhp (about the same as the 1.5l unit currently in use, but with far less appetite).
"With its unique door format and dynamic design, the B-MAX sends a strong message that customers looking for a compact, stylish and versatile vehicle will soon have an exciting new choice," said Stephen Odell, Ford of Europe CEO.
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