Genesis Sedan to Be Custom Painted Live at SEMA

One of the live attractions announced for the 2009 SEMA Show will be the on-site custom paint demonstration of a Hyundai Genesis sedan by Street Concepts. The partnership between the South-Korean manufacturer Hyundai and Street Concepts is in its eighth consecutive year. The latter will have the support of graphic designer Courtney Mason to paint the one-off graphic on a Pearl White Street Concepts Genesis sedan.

"The Genesis sedan serves as the perfect platform for a one-of-a-kind high-performance vehicle at SEMA," said Shawn Williams, owner, Street Concepts. "We were able to capitalize on what the Genesis already has to offer – smooth lines, luxurious interior features and a world-class Tau V8 engine – to create a customized vehicle sure to inspire the tuner crowd."

Using the vehicle as his canvas, Mason, who has worked with Nokia, Motorola, Sony BMG and VH1, will use the same figurative illustrations inspired by organic forms found in the nature.

However, the custom graphic is not the only modification to be brought to the Genesis sedan. Street Concepts revealed that the exterior will have 3M carbon fiber roof panels, black chrome accents by Chrome Tech, and upper and lower spoilers from RKSport.

Furthermore, the vehicle will have upper and lower E&G front mesh grilles also finished in black chrome by Chrome Tech, while interior features include custom suede and piano black detailing as well as carbon fiber dash accents.

Completing the look are the Nutek Series 530 22-inch wheels featuring Chrome Tech black chrome wheel centers with black lips and General Exclaim UHP tires. As for performance upgrades, the lowering springs and Brembo brakes come to keep the 375 hp 4.6-liter V8 engine and Magnaflow cat-back exhaust under control.