Genesis G90 Launches in Europe, Is Here To Fight BMW 7 Series and Mercedes-Benz S-Class

Genesis has just brought the G90 to the Goodwood Festival of Speed to launch it on the European market. The flagship sedan will be available on request in Germany and Switzerland. Customers can register interest in order to get one. But does it really have what it takes to fight the Mercedes-Benz S-Class and the BMW 7 Series?
Genesis G90 9 photos
Photo: Genesis
Genesis G90Genesis G90Genesis G90Genesis G90Genesis G90Genesis G90Genesis G90Genesis G90
The G90 will be available in two versions in Europe, with both short and long wheelbase. The short-wheelbase version will come in either four- or five-seat configuration. Meanwhile, customers will only be able to spec the long-wheelbase sedan with four seats, all featuring massage functions. The rear ones also come with retractable leg and footrests. For those sitting in the rear, there will be 190 millimeters more legroom.

The short-wheelbase G90 measures 207.7 inches (5,275 millimeters) long, while there are 215.2 inches (5,465 millimeters) for the long-wheelbase. These numbers make it shorter than Mercedes’ S-Class, which is 203.9 inches (5,179 millimeters) long in short-wheelbase form or 208.2 inches (5,289 millimeters) for the long-wheelbase variant.

Managing director of Genesis Motor Europe, Lawrence Hamilton, admits that people have been asking for months about the moment the car would arrive on the Old Continent. And here it is, with retuned suspension and dynamics, to fit the European customers’ demands.

The Korean brand’s representatives promise luxurious specifications, plus “the very best and latest technology and safety equipment as standard.” It remains to be seen if Genesis’ “very best” is good enough to fight the sedans that have been making the rules across Europe for years: the Mercedes-Benz S-Class, the BMW 7 Series, and the Audi A8.

No word on the engine lineup just yet. But the Genesis G90 should get the twin-turbo 3.5 later V8 engine, which develops 375 horsepower (380 PS) in the short-wheelbase version and 409 horsepower (415 PS) in the long-wheelbase one, which also benefits from the presence of a 48V e-Supercharger and is all-wheel drive. Resources are handled by an eight-speed automatic gearbox.

Full product and pricing will be announced soon. To make it in Europe, the G90 has to come with competitive prices that would convince customers to switch from their super popular S-Class and 7 Series sedans.

In Germany, the S-Class starts at 111,729 euros ($125,379 ), while the 7 Series starts at 116,000 euros ($130,172). For Audi’s A8 sedan, negotiations kick of at 101,900 euros. For the moment, in the US, American customers can drive a G90 home if they pay $88,400, excluding the $1,095 destination charge.

The G90 is not the first Genesis model to be sold in Europe. The Korean carmaker has been selling the G70 and G80 sedans, together with the GV70 and the GV80. The all-electric GV70 and G80 are also available over there.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)
press release

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories