The thing is, I can’t be excited over this collaboration because Microsoft is known for huge mistakes done to lucrative projects. Take, for example, Windows Phone. I owned a couple of them, and I lied to myself that bugs are temporary. The joke’s on me, though, because the operating system and phone division have been put to rest, never to be revived again.
On the list of biggest Microsoft failures ever, we also have to remember Vista, the Kin handset that predated Windows Phone 7, the Zune media player that couldn’t live up to the iPod, and that annoying Office assistant named Clippy. The Redmond-based giant also tried to buy Nintendo two decades ago when the Xbox was under development. According to hearsay, the Japanese company laughed the American negotiators out of the deal.
In light of these flops, do you really believe that Microsoft will invest enough attention into Cruise? The problem doesn’t revolve around money, but the extremely clever people who manage the project and how their management will translate into a Hyundai Apple Car-beating automobile.
“Microsoft is a great addition to the team as we drive toward a future world of zero crashes, zero emissions, and zero congestion,” declared General Motors big kahuna Mary Barra. “Microsoft will help us accelerate the commercialization of Cruise self-driving vehicles and help GM realize even more benefits from cloud computing as we launch 30 new electric vehicles globally by 2025 and create new businesses and services to drive growth.”