General Motors Returns to Facebook After Embarrassing Split

General Motors is now friends with Facebook. Mark Zuckerberg likes this. Ford chuckles.
General Motors Facebook 1 photo
Photo: Facebook
Eleven months after deciding to split with Facebook over “ineffectiv ads”, General Motors has returned to the popular social media website to launch “an industry-first, mobile-only pilot campaign” for the Chevrolet Sonic.

"Chevrolet is testing a number of mobile advertising solutions, including Facebook, as part of its 'Find New Roads' campaign," Chris Perry, vice president of U.S. marketing for the Chevrolet brand, said in a statement. "Today, Chevrolet is launching an industry-first 'mobile-only' pilot campaign for the Chevrolet Sonic that utilizes newly available targeting and measurement capabilities on Facebook."

Terms of the deal were not released, but Facebook representative were quoted saying the media giants is looking forward “to working even more closely with GM in the coming weeks and months”.

General Motors reportedly spend $10 million annually on advertising on Facebook before saying the ads didn’t work and, basically, making fools out of themselves after AdAge compiled and published some of the company’s worst marketing “campaigns”.

GM’s return to Facebook is rumored to have something to do with former Global Chief Marketing Officer Joel Ewanich being kicked out last year. He was responsible for both cutting Facebook ads and skipping Super Bowl advertising.

Story via DetroitNews
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About the author: Ciprian Florea
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Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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