"Chevrolet is testing a number of mobile advertising solutions, including Facebook, as part of its 'Find New Roads' campaign," Chris Perry, vice president of U.S. marketing for the Chevrolet brand, said in a statement. "Today, Chevrolet is launching an industry-first 'mobile-only' pilot campaign for the Chevrolet Sonic that utilizes newly available targeting and measurement capabilities on Facebook."
Terms of the deal were not released, but Facebook representative were quoted saying the media giants is looking forward “to working even more closely with GM in the coming weeks and months”.
General Motors reportedly spend $10 million annually on advertising on Facebook before saying the ads didn’t work and, basically, making fools out of themselves after AdAge compiled and published some of the company’s worst marketing “campaigns”.
GM’s return to Facebook is rumored to have something to do with former Global Chief Marketing Officer Joel Ewanich being kicked out last year. He was responsible for both cutting Facebook ads and skipping Super Bowl advertising.
Story via DetroitNews