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Geely Aiming US Market with Volvo-Developed Models

Geely Automobile Holdings, who owns Swedish automaker Volvo Cars, has announced plans to start exporting its upcoming Volvo-developed vehicles to the United States in 2016.
Geely MK 1 photo
Photo: Geely
“Our acquisition of Volvo enhanced our image and overseas consumers are seeing us as an international company,” Gui Shengyue, chief executive officer of Geely, said last month. “Our deliveries in US and Europe will be banking on those jointly developed models.”

According to Bloomberg, chairman Li Shufu has kept Geely and Volvo as separate brands on concerns that an association with a Chinese company would diminish the Swedish manufacturer’s image. Now, he hopes that jointly-developed models will help Geely rise as China’s largest automobile exporter.

The first Geely-Volvo cars are scheduled to hit the Chinese market in 2015. Very little is know about these vehicles, but they will most probably use the modular platform the two companies are working on.

Story via Bloomberg
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About the author: Ciprian Florea
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Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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