Fuso to Sell in Pakistan

Today, German manufacturer Daimler announced its plans of expanding its truck business in Asia, by launching its operations in Pakistan. The path for growth in the region will be set by the Fuso FV Super Great heavy-duty prime mover and the Fuso FE Canter light-duty truck, who will be marketed in the country by Mitsubishi Fuso Truck & Bus Corporation (MFTBC).

The models will be assembled locally in Karachi by Master Motor Corporation, using completely knocked down kits shipped from Japan. Currently, Daimler is looking to create a sales and service network to handle the task of making the models count for something in Pakistan.

“We’re very pleased to bring our light- and heavy-duty trucks to Pakistan. We see significant potential for business and economic development in Pakistan and South Asia as a whole, and believe our efficient, high-quality commercial vehicles can strongly support the expected growth,” said MFTBC CEO Albert Kirchmann.

“We look forward to working together with our partner Master Motor Corporation to ensuring high product quality and to building a strong service network in support of our Pakistan customers.”

Pakistan is part of the market Daimler likes to call Next 11. Comprising countries like Egypt, Indonesia, Iran, South Korea, the Philippines, Nigeria and Vietnam, this market is seen by the German officials as key to the expansion and growth of the group. Currently, Daimler sells its trucks in nine of these countries.

“As growth potential shifts to Asia and the developing world, we are moving correspondingly to further strengthen our position in these regions with robust products, services, and networks,”
added Kirchmann.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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