Fusion and Fusion Hybrid Lure New Buyers to Ford

American carmaker Ford seems to be on the right track, as it announced that thanks to the 2010 Fusion and Fusion Hybrid sedans, the brand now has more than 60 percent of buyers new to the company. Taken separately, the Fusion saw sale to customers new to Ford increase by 6 percentage points from January and up 11 percentage points from the 2009 calendar year.

On the other hand, the percentage of customers new to Ford purchasing the Fusion Hybrid reached 82 percent last month, up 12 points from January and 19 points from 2009.

“This is very encouraging for our upcoming product introductions, because Fusion is the standard bearer for Ford’s product strategy, delivering best-in-class quality, fuel efficiency, safety and smart technology, which of course all adds up to a terrific value proposition for our customers,” said Ken Czubay, Ford vice president of Marketing and Sales and Service. “These are the drivers of our share and revenue improvements.”

However, the thing that most pleased Ford is that more than 60 percent of Fusion Hybrid sales have been to customers coming from import brands, including Honda, Nissan and Toyota.

According to Fusion Marketing Manager Jonathan Richards, the diversity of the 2010 Fusion lineup is drawing a growing number of customers to the brand.

“There is no reason for customers shopping for a midsize sedan to look beyond the Fusion, because the lineup offers something for everyone – a Hybrid model, a Sport version and a new selection of gas-powered engines paired with a six-speed transmission,” Richards said.
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