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Further Delays for Alfa Romeo Range, New Models Promised

Alfa Romeo is facing new delays for its updated business plan, postponing several models.
2017 Alfa Romeo Giulia 1 photo
Photo: Alfa Romeo
According to Fiat Chrysler Automobiles’ latest business plan, the Alfa Romeo range will only get the Giulia sedan and a new midsize SUV by the end of 2017. The previous plan for the Alfa Romeo strategy involved launching six other models by 2020.

By the end of 2018, the brand was supposed to launch eight different models, but we can only hope for a third or fourth model put on the market in 2018, after the Giulia and the mysterious midsize SUV.

The other models planned for the Alfa Romeo portfolio are supposed to be launched between 2017 and 2020, Automotive News informs. The proposed models include a full-size sedan, two SUVs, two specialty models, and a hatchback. Alfa Romeo’s new models will be designed according to the expectations of European and North American customers, as the company is expecting import restrictions in China.

We expect Alfa Romeo to stop making the MiTo subcompact hatchback and to phase out the Giulietta compact hatchback in the coming years. After all, both are based on aging Fiat platforms. However, the 4C and 4C Spider might live impressive lifespans in the Milanese brand’s portfolio.

However, selling the 4C and 4C Spider is unquestionably not enough to keep the premium Italian brand afloat, and the Giulia is being delayed in a dangerous manner to make a serious impact. After all, the Giulia sedan was first shown to the world in July 2015 in its QV performance version, but the production car will first leave the factory in March.

The global rollout of the Giulia will only happen in 2017. If things go south for the Italian brand, the Giulia might become their swan song and not their savior.

Fiat Chrysler Automobiles has ambitious sales expectations from Alfa Romeo in the coming years, but its models keep being delayed. Even diehard fans of the brand are starting to wonder whether the company will come back to be popular again or it will be slowly killed off in Lancia fashion, by selling its models only in Italy.
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About the author: Sebastian Toma
Sebastian Toma profile photo

Sebastian's love for cars began at a young age. Little did he know that a career would emerge from this passion (and that it would not, sadly, involve being a professional racecar driver). In over fourteen years, he got behind the wheel of several hundred vehicles and in the offices of the most important car publications in his homeland.
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