By the end of 2018, the brand was supposed to launch eight different models, but we can only hope for a third or fourth model put on the market in 2018, after the Giulia and the mysterious midsize SUV.
The other models planned for the Alfa Romeo portfolio are supposed to be launched between 2017 and 2020, Automotive News informs. The proposed models include a full-size sedan, two SUVs, two specialty models, and a hatchback. Alfa Romeo’s new models will be designed according to the expectations of European and North American customers, as the company is expecting import restrictions in China.
We expect Alfa Romeo to stop making the MiTo subcompact hatchback and to phase out the Giulietta compact hatchback in the coming years. After all, both are based on aging Fiat platforms. However, the 4C and 4C Spider might live impressive lifespans in the Milanese brand’s portfolio.
However, selling the 4C and 4C Spider is unquestionably not enough to keep the premium Italian brand afloat, and the Giulia is being delayed in a dangerous manner to make a serious impact. After all, the Giulia sedan was first shown to the world in July 2015 in its QV performance version, but the production car will first leave the factory in March.
The global rollout of the Giulia will only happen in 2017. If things go south for the Italian brand, the Giulia might become their swan song and not their savior.
Fiat Chrysler Automobiles has ambitious sales expectations from Alfa Romeo in the coming years, but its models keep being delayed. Even diehard fans of the brand are starting to wonder whether the company will come back to be popular again or it will be slowly killed off in Lancia fashion, by selling its models only in Italy.