Usually, when an automaker comes up with something that’s different, it has to immediately prove that it’s still a car. That’s the job of the marketing teams. Give them a budged, a mailing list and a Youtube channel, and the public perception of any car will quickly turned around.
One car in desperate need of marketing attention is the Renault Twizy, a two-seater electric car. If this was only a marketing gimmick, a couple of videos would have been enough, but Renault probably hopes to sell tens of thousands a year, so the Internet has to be littered with good reviews and quarry ads.
What’s one of the main faults with the EV is that it could be deemed too small for a normal-sized person. Cue the French rugby team, the so called “Le XV de France”. These guts are huge, training in one of the toughest sports out there since they were 4 or 5 years old in some cases.
The idea is that if they found the Twizy a fun and practical car, than so will you. And through the magic of editing we get to see nothing but smiles. But will they trade their Audi and BMWs?
What’s one of the main faults with the EV is that it could be deemed too small for a normal-sized person. Cue the French rugby team, the so called “Le XV de France”. These guts are huge, training in one of the toughest sports out there since they were 4 or 5 years old in some cases.
The idea is that if they found the Twizy a fun and practical car, than so will you. And through the magic of editing we get to see nothing but smiles. But will they trade their Audi and BMWs?
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